Reports and conversion tracking

Reports and conversion tracking

Candidate acquisition effectiveness links marketing activity or application sources to hiring outcomes so you see which channels deliver the best candidates. Available from the Advanced plan.

What you can do

• Analyse the funnel from application to hire or key stages.
• Compare sources or campaigns when configured on recruitments.
• Use tracking identifiers tied to the project (e.g. analytics integrations) for consistent conversion measurement.

Tracking setup

1. Open recruitment details and find the tracking identifiers section (UTM, campaigns).
2. Assign unique parameters to links published across channels (career page, job boards, social media).
3. Monitor results in the reports module - compare application counts, stage progression and candidate quality (scoring).

Interpreting results

Available metrics depend on your organisation’s configuration and integrations. Combine report data with candidate scoring (guide Working with candidates) and career page publication (guide Career page and application form).